UGC for apps. Raw beats polished.

UGC for apps means ads that look like normal posts: a real person, a phone camera, a reason to download in the first two seconds. for most consumer apps raw UGC beats studio ads, because it looks like the content people already watch instead of an ad they skip.

the strongest version tests creative organically first and only pays to boost posts that already proved they hold attention. that system has a name: Social Burning, the organic-to-paid growth framework for apps.

new here? start with what an app growth marketer actually does.