The app growth blog. Every playbook, one page.
11 playbooks across five hubs, all written by Ar.Bhavesh from inside real ad accounts.
What an app growth marketer does.
What does an app growth marketer actually do?
What an app growth marketer actually does across acquisition, activation, retention, data and creative, what it costs, and how to spot a real operator.
LearnHow to get your first 1,000 app users, channel by channel
How to get your first 1,000 app users: ASO, Reddit, TikTok organic, communities and paid, what each costs in time and money, and the order to run them.
LearnApp growth metrics that matter: CPI, CAC, trial-to-paid, LTV
The app growth metrics that matter: CPI, blended CAC, cost per retained user, retention, trial-to-paid, LTV and payback, and which number to fix first.
App user acquisition.
How to lower CAC for a consumer AI app
How to reduce app CAC for a consumer AI app: creative volume, hooks, organic-to-paid ads, Reddit and onboarding fixes, from an operator who has run it.
PaidApp creative testing: how to test 150+ ads a month
App ad creative testing from an operator: the weekly loop, hooks and variants, kill rules, budget per test, what counts as a winner, and a sample test log.
UGC for apps.
Reddit marketing for apps.
Hire an app growth marketer.
How much does an app growth marketer cost in 2026?
What an app growth marketer costs in 2026: in-house salary, agency retainer plus ad-spend minimums, or fractional operator, and what $5k a month buys.
HiringApp growth marketer vs agency vs in-house hire
App marketing agency vs freelancer vs in-house hire, compared on speed, cost, who touches the ad account, lock-in and creative output, stage by stage.
HiringHow to hire an app growth marketer: questions and red flags
How to hire an app growth marketer: 10 interview questions that expose deck-only marketers, a paid test project structure, and the costliest red flags.
HiringWhen to hire an app growth marketer
The signs your app is ready for an app growth marketer, the three situations where hiring one wastes money, and what to do instead while you wait.