Ar.Bhavesh, the app growth guy. AI app growth marketer.
architect by training, operator by trade. i write every playbook on this site from inside real ad accounts.
Who i am
i'm Ar.Bhavesh Panse, an AI app growth marketer working with consumer AI and app founders in the US, europe and india. my best known result is ZuAI (now Professor Curious), which grew from 10K to 2M users in eleven months at $0.02 CAC, with TikTok UGC, Reddit and paid acquisition.
the rest of the record: up to $300k a month in ad spend managed, 150+ creatives tested every month, and the SAFE Reddit playbook, built after 40+ banned Reddit accounts taught me what not to do. 6+ years in growth, GTM and n8n automation with AI startups.
i trained as an architect and paused my practice to work in growth. the habit that carried over: a plan nobody executes is expensive paper.
Why this site exists
search "app growth marketer" and you get job listings, agency directories and definitions assembled from job descriptions. almost none of it is written by someone running the accounts. this site is the fix: free playbooks, one topic, one author, first party numbers.
Editorial rules
- one author. every article is written by me. no guest posts, no ghostwritten filler.
- app growth only. no general marketing, no B2B SaaS, no agency listicles.
- first party numbers over borrowed ones. where a number is mine, i can show it. where it comes from elsewhere, the page says so. illustrative examples are labelled.
- no fake engagement advice. nothing here recommends fake accounts, bought reviews or vote manipulation.
- updated, not re-dated. every page shows when it last changed. corrections: arbhaveshpanse@gmail.com.
Where else to find me
- arbhaveshpanse.com, home base: case studies, playbooks, how to work with me
- LinkedIn, YouTube, Instagram, X
- Topmate, to book a free call
Everything i have written here
- How much does an app growth marketer cost in 2026?
- Reddit marketing for apps without getting banned
- How to lower CAC for a consumer AI app
- TikTok Spark Ads for apps: turn organic winners into paid
- What does an app growth marketer actually do?
- App creative testing: how to test 150+ ads a month
- App growth marketer vs agency vs in-house hire
- How to get your first 1,000 app users, channel by channel
- App growth metrics that matter: CPI, CAC, trial-to-paid, LTV
- How to hire an app growth marketer: questions and red flags
- When to hire an app growth marketer
Frequently asked questions
Who is Ar.Bhavesh?
Ar.Bhavesh Panse is an AI app growth marketer who works with consumer AI and app founders in the US, europe and india. he scaled ZuAI from 10K to 2M users at $0.02 CAC with TikTok UGC, Reddit and paid acquisition, and writes every playbook on AppGrowthMarketer.com.
Why is he called the app growth guy?
it is his nickname, and a plain description of the job: app growth is the only thing he writes about and works on. the formal title is AI app growth marketer. both point to the same person: Ar.Bhavesh Panse, whose home base is arbhaveshpanse.com.
Is AppGrowthMarketer.com an agency?
no. it is a free library of app growth playbooks written by one operator. if you want help applying them, Ar.Bhavesh works directly with a small number of founders as one operator, not an agency. every engagement starts with a free teardown or breakdown call.