App store marketing. Get found, get downloaded.
app store marketing is everything that gets an app found and downloaded inside the App Store and Google Play: search ranking, the product page that converts a visit into an install, ratings, featuring, and paid placements like Apple Ads. it is the last step of every other channel, because every ad and every Reddit thread ends on your product page.
these guides cover the store side of app growth, with specs checked against Apple and Google documentation, and the point where an app store specialist is not enough on their own.
new here? start with what an app growth marketer actually does.
Everything in App Store
App store marketing: how to get an app found and downloaded
App store marketing explained: the free and paid levers on the App Store and Google Play, what promotion really costs, and a 30 day plan to get installs.
hiringApp store marketer: what one does and when to hire one
What an app store marketer or ASO specialist does, how it differs from a growth marketer, specialist vs agency vs DIY, interview questions and red flags.
App StoreApp store optimization in 2026: the operator's ASO checklist
App store optimization in 2026: verified App Store and Google Play limits, keyword research, screenshots, reviews, testing, custom pages and ASO tools.
App StoreApp Store marketing assets and guidelines: badges, screenshots, sizes
Where to get official App Store and Google Play badges, the rules for using them, verified screenshot and preview sizes, Marketing URL and smart banners.
App StoreApple Ads for apps: how to advertise on the App Store
How Apple Ads works for apps: placements, Basic vs Advanced, campaigns, keywords, bids, custom product pages, and judging results by retained users.
App StoreApp Store screenshots that convert: examples, templates and rules
How to design App Store screenshots that convert: the promise, proof, how it works story, caption rules, layout templates, 6 storyboards and testing.
App StoreApp store optimization course: how to learn ASO for free (and what Reddit recommends)
A free six week app store optimization course built on Apple and Google docs, the free resources worth your time, paid options, and what Reddit recommends.
your first 50, 100, 1,000, 10,000 and 1M users, one channel at a time.
Learndefinitions, the role, the metrics, and how apps get their first users.
PaidMeta, TikTok, Apple Search Ads, creative testing and CAC.
UGCcreator engines, Spark Ads, and turning organic winners into paid.
Redditsubreddit research, comment-first seeding, the SAFE playbook.
Hiringcost, operator vs agency vs in-house, and how to interview.