The app growth newsletter. One play a week, from a live account.
creative tests, Reddit threads, CAC fixes and teardowns, with the numbers. free.
Latest playbooks
every issue links back to a full playbook on this site. the newest:
- How much does an app growth marketer cost in 2026?
- Reddit marketing for apps without getting banned
- How to lower CAC for a consumer AI app
- TikTok Spark Ads for apps: turn organic winners into paid
- What does an app growth marketer actually do?
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Frequently asked questions
What is in the app growth newsletter?
one app growth play a week, taken from a live account: a creative test and what won, a Reddit thread that worked, a CAC fix, or a teardown of a real app. short, specific, with the numbers. no roundups of other people's content and no sponsored filler.
How often does it go out?
weekly. one play per issue, so it takes a few minutes to read and something to test the same week.