Case studies. Numbers you can check.
published only when the numbers can be shown. everything else stays under NDA.
ZuAI: 10K to 2M users at $0.02 CAC
ZuAI (now Professor Curious) is an AI study app for students. it had a real product and the usual curve: launch spike, then flatline. install costs of $3 to $15 would have killed an app whose users were worth cents at the start.
| metric | result |
|---|---|
| users | 10K to 2M |
| timeframe | 11 months |
| blended CAC at scale | $0.02 |
| creatives tested | 150+ a month |
What i did
- built the creative engine first. most ads were shot raw on phones by a small bench of creators. phone-shot ads beat studio work on cost per install again and again.
- ran UGC as a system. weekly cadence, every winner spun into variants, losers killed fast. no ad got budget because someone liked it.
- seeded Reddit the SAFE way. real accounts, value first, product mentions earned. it became the cheapest quality traffic in the mix.
- scaled paid only behind proof. TikTok carried the volume once winners were proven. paid amplified, it never discovered.
Read the full ZuAI case study on arbhaveshpanse.com →
NDA-safe summaries
most client work is under NDA. rather than publish vague "we helped X grow" stories, the method is written up openly in the playbooks: creative testing, Reddit seeding and lowering CAC. anonymized examples for your category are walked through on the free call.
Frequently asked questions
How did ZuAI get to 2M users at $0.02 CAC?
eleven months of one system, not one trick: 150+ raw UGC creatives tested a month, Reddit seeded the SAFE way for cheap quality users and ad language, and paid scaled only behind creatives that had already proven cheap. spend amplified winners instead of buying volume on unproven ads.
Is ZuAI still called ZuAI?
no. ZuAI has rebranded to Professor Curious. the numbers come from internal dashboards across the engagement and predate the rebrand. the full breakdown, with the order channels were added and what each one taught, is on arbhaveshpanse.com.
Can I see other client results?
most client work is under NDA, so it is not published with names or numbers. on the free call i walk through anonymized examples relevant to your category and stage. only results that can be checked are published on this site.