What an app growth marketer does. The role, the metrics, the first users.
an app growth marketer is the person responsible for getting an app more users who stay, at a cost per user the business can afford. the work covers acquisition, activation, retention, data and ad creative, run as one system and judged on retained users, not installs.
start with the pillar guide for the full role. then read the metrics guide before you spend a dollar, because every other decision on this site is judged on those numbers.
Everything in Learn
What does an app growth marketer actually do?
What an app growth marketer actually does across acquisition, activation, retention, data and creative, what it costs, and how to spot a real operator.
LearnHow to get your first 1,000 app users, channel by channel
How to get your first 1,000 app users: ASO, Reddit, TikTok organic, communities and paid, what each costs in time and money, and the order to run them.
LearnApp growth metrics that matter: CPI, CAC, trial-to-paid, LTV
The app growth metrics that matter: CPI, blended CAC, cost per retained user, retention, trial-to-paid, LTV and payback, and which number to fix first.
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